4 Fabulous Ways to Increase Your Income

Every driven entrepreneur who wants to consistently grow their business needs to have proven strategies they can count on to increase their income.  It’s crucial to create more revenue in order to hire additional employees, purchase new equipment and technology, and expand marketing efforts.

Here are four strategies you can immediately implement into your business to help you ramp up your revenue.

1.  Map out your strategic sales plan: Any business plan worth it’s salt should include a well thought our sales funnel.  Having a wide variety of techniques that attract clients is the first step.  Once you have the attention of prospective clients, you can implement drip marketing campaigns that automate your marketing process.  Be sure your marketing plan includes plenty of valuable content as well as profitable offers.

2. Create recapture programs: Many businesses can count on 80% of their revenue to come from the same 20% of their clients.  If you aren’t getting repeat sales and customers, it may be time to examine what you have to offer to past clients.  Is it possible to create a maintenance program, or services that would benefit clients who you have already worked with?  Have options to present to clients to encourage them to continue working with you.

3.  Be prepared to down sell: Many of my clients find that they’re missing the boat by not having services that can accomodate clients who have limited budgets.  If your client can’t afford to work with you privately, do you have a group program, a virtual program, membership resources or an apprentice coach to offer as an alternative way for them to get the results they want within the budget they have?

4. Leverage your efforts: Look for ways to leverage your resources to create additional streams of income.  Compile previous workshop content into a product that you can sell at live trainings, via your newsletter or autoresponder, or on your website.  Look for other ways to leverage your skills, your resources, your talents, and the most important resource you have… your time.  Many business owners forget that the whole point of working for yourself is to not have to work hard.  Implement strategies which will automate the process of attracting leads, provides value, builds relationships, and ultimately creates revenue on auto pilot.

Which of these strategies do you need to implement into your business? Feel free to leave me a comment, I”d love to hear what you have to say.


Want to learn a 3 step system to increase sales and revenue?

Join my no-cost training call: www.CherylHeppard.com/free

Find out how to make YOUR marketing more creative & effective.

Sign up to receive my free marketing guide & don't miss future articles!


  1. Aw, thanks Tracy. You’re the best! 🙂

  2. Cheryl,
    Gosh, as always you have made me think – I need to make sure I leverage my efforts, and as I create “material” I need to aleady have a plan of how I am going to use it in a few different ways! YES, smarter NOT harder!!
    You Rock!
    Tracey 🙂

  3. LOL Cheryl, I just read your post to my assistant Rachel, who is 26, and she just said “I am not a crook!” with dual “V for Victory” signs. 🙂 Thanks again for the comment!

  4. Thanks Sylvia! I think the #1 thing to remember about social media is that it’s all about creating relationships. So many people miss the mark by trying to sell their services and that can have the opposite result. The psychology of Facebook users is that they are their for mindless entertainment, not to be sold.

    I’m looking forward to talking with you soon. Thanks so much for the comment. 🙂

  5. Cheryl,

    Happy Birthday! I read your website and have recently learned that social media marketing and processes are some of the most challenging things to get an online business moving in the right direction. I have the weight loss/health and wellness knowledge, but to put it into a social media and marketing realm is my challenge.

    Thank you for your wealth of information and I look forward to working with you in the very near future!

  6. Thanks Cheryl! I’m glad you enjoyed the graphic. We have fun thinking them up. We have a couple of new ones for next month. I remember seeing old clips of Nixon flashing that sign. 🙂

  7. Hi Cheryl,

    I had to tell you, I got a giggle out of the picture of you with the presidential candidates, that was darling! Probably your generation (I’m 53) will not remember ‘Tricky Dick’ Nixon, the president that had to resign in the Watergate Scandal, but he used to flash the V for victory sign.. I thought of him immediately when I saw you with the pres. candidates! I think you are flashing the peace sign, but the association in my mind with the politics added was immmediate! lol


Speak Your Mind