Healthy Business Coaching for Health/Wellness Coaches » Marketing Materials http://www.cherylheppard.com Ready to have a healthy business that gets seen and gets CLIENTS? Claim your free resources now. Mon, 06 Feb 2012 21:57:53 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How to Create Viral Marketing http://www.cherylheppard.com/how-to-create-viral-marketing.html http://www.cherylheppard.com/how-to-create-viral-marketing.html#comments Wed, 10 Feb 2010 14:40:37 +0000 admin http://www.cherylheppard.com/?p=156 Food storage guideViral marketing means creating handouts, worksheets, articles, blog posts, etc that people value to such a degree that they are compelled to share the information with their friends and family.  In essence, they are doing your marketing for you, or to put it another way, your marketing materials that you most likely put a lot [...]]]>
Food storage guide

Food guide handout I created

Viral marketing means creating handouts, worksheets, articles, blog posts, etc that people value to such a degree that they are compelled to share the information with their friends and family.  In essence, they are doing your marketing for you, or to put it another way, your marketing materials that you most likely put a lot of energy and resources into, actually pay off!  Not to mention anything someone thinks is worth sharing, is something they are more likely to print, save, or bookmark. 
 
Ideally, it’s best to create promotional materials that are versatile enough to utilize at the office, as well as online.  An eye catching and informative handout can be printed off on glossy paper and given away to clients, distributed at lectures, put on bulletin boards, and handed out at networking events.  
Great marketing media also can be posted to social media sites, attached to newsletters, and offered as free downloads from your website just to name a few ideas.  Consider what you can come up which will serve your business as an effective and valuable marketing tool for your business. 
If your schedule is too busy to devote to creating new marketing materials, feel free to take a look at my marketing materials and set of affirmations that might be a good fit for your business.
 
]]> http://www.cherylheppard.com/how-to-create-viral-marketing.html/feed 0 Market Your Business with Promotional Materials http://www.cherylheppard.com/market-your-business-with-promotional-materials.html http://www.cherylheppard.com/market-your-business-with-promotional-materials.html#comments Fri, 08 Jan 2010 15:35:17 +0000 admin http://cherylheppard.com/?p=35 Marketing Materials - Meal PlannerOne of the first things an entrepreneur does is order marketing materials for their newly established company.  Business cards, brochures, and grand opening flyers are the most common ways to promote a new business.  These types of items are great, but are they useful and valuable enough for prospective clients to hold onto for a [...]]]> Marketing Materials - Meal PlannerOne of the first things an entrepreneur does is order marketing materials for their newly established company.  Business cards, brochures, and grand opening flyers are the most common ways to promote a new business.  These types of items are great, but are they useful and valuable enough for prospective clients to hold onto for a long period of time?

Sure, some people will hang onto your business card, they may throw it in a drawer, put it in their Filofax (do people still use these?), and they might even scan it into one of those business card organizers.  And brochures might float around for awhile as well, but let’s face it, at least 90% of brochures eventually end up in the garbage.  Of course you can always go the keychain, mug, or t-shirt route as well, but are these an effective means of advertising which reflects your unique company?

It’s crucial to think outside the box when designing promotional materials.  Truly effective marketing relies on giving prospects items which they regard as useful, and will hang onto for frequent or future reference.  I received a few calendars from realtors and insurance agents before the New Year.  These aren’t useful for me, so it’s probably not very likely that I put them up on a wall as the people who sent them to had probably hoped.

I have spent thousands of dollars on graphic designers to create marketing materials that my health counseling clients have found to be useful.  I have created menu templates, meal planners, food journals, portion guides, SuperFood lists, and a food storage guide.  My clients have gotten really excited about all of these tools.

They tell me that they post them up in their kitchen, office, and pantry!  They ask for extra copies for their friends and family.  And I am thrilled to give them extra copies, because my name, logo and contact information are all over these materials!  Imagine, marketing materials that people actually want!

To get futher milege of these materials, I share them on social media sites, and allow people to download them free from my website, which keeps them on website longer and creates stickiness.  These materials are a win/win/win all around.  I also distribute them at lectures, presentations, workshops, and include them in media kits.

If you’re interested in giving your own clients these types of tools and reference guides, I will be selling a limited number of rights to use my materials for a fraction of the price it cost me to have these designed and created.  (Graphic design fees are $150-$275 per page on average for this type of detail)l

First, take a look at these tools, reference guides and handouts.

Get copies of my clients’ SIX favorite handouts and your exclusive rights to use them for your own.  Limited number available!

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