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Anyone who has taken an NLP course has learned that humans will invariably do more to avoid pain than to gain pleasure. (For those of you who don’t know, NLP stands for neuro-linguistic programming.) Mapping out goals and plans are extremely important and motivating. Often those goals can be tangible things that people want because Read more →
I've worked with enough entrepreneurs over the years to know that the difference between the most successful business owners and the broke ones always boils down to one thing. Successful business owners have a consistent, proactive sales and marketing strategy, while the struggling entrepreneurs are more reactive in their client acquisition efforts. In other words, Read more →
Effective branding should position you as an expert, so that your business becomes the "go to specialist" within your industry. Like a good theme party, everything should be cohesive so it reminds your visitors what you're all about at every turn, ideally in a fun and creative way. Good theme parties are clearly defined, specific, Read more →