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Sometimes the unexpected has amazing results. When you do something that catches the attention of people, you have a unique opportunity to make a connection. This is how reverse opt-in approaches generally work, and they tend to work very well. In a nutshell, a reverse opt-in strategy involves you giving the person information—BEFORE they join Read more →
Creative marketing is a must in order to stand out in your industry and set yourself apart from the competition. You have to be able to quickly capture the attention of the audience you're trying to reach, if you want them to take notice and be drawn to your company. Here are a few things Read more →
CopyCat marketing is not a new idea, and it has become a big problem with internet marketing. It is very easy to find a website or a marketing plan that is just what you think you need and copy it directly. However, curiosity can kill the cat. Although it might seem easier and cheaper to Read more →