Do It Yourself PR
Discover How to Land Celebrity Clients by Doing Your Own PR and Save Thousands of Dollars in Agency Fees
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From: Cheryl Heppard
Subject: Explode Your On and Offline Media Presence |
Dear Health/Wellness Practitioner Colleague and Internet Marketing Enthusiast,
Are you struggling to keep your schedule filled with enough client appointments?
Juggling bills to pay your overhead costs and can’t afford expensive marketing/advertising campaigns?
Do you wish there was an easier way to attract clients, even while you’re NOT working?
I remember what it was like to be working so hard marketing my business but not getting enough clients to make it seem like it was worth the effort!
What Didn’t Work
I ran myself ragged setting up meet~and~greets with local business owners who could be potential referrral sources and networking partners. They all seemed promising but referrals didn’t seem to pan out. I tried the local health expos, tried some expensive advertising, and spent a lot of money on brochures and marketing materials. I got some clients, but things didn’t seem to be happening fast enough. Then I got smart, learned some tips from the pro’s, and put them to work. That’s when everything changed.
My Media Presence Exploded Over Night
My business has been featured in over a dozen local magazines, newspapers, and online media websites. I have a scrapbook filled with media feature stories about me and my businesses, as well as clients I’ve done PR work for. I’ve been quoted as a source by many reporters, including one writer for SELF magazine. Many of these articles can still be found in cyberspace, and are linked from my website www.MichiganHealthCoach.com. Just so far this year I was quoted in the Detroit News as an expert, invited to guest on a local TV show, featured as an alumni by my university in their annual magazine, and profiled in a national magazine, to recap just a few highlights!
Simple Strategies to Attract High Profile Clients and Possibly Even Celebrities As Well
As a result of being in the media spotlight, I was able to put myself on the map practically over night. I became the on-site health counselor for a local fitness studio, owned by an extremely high profile family and owner of local professional sports teams. As a result of this partnership, I was referred local sports players and their wives, which then resulted in more referrals! I put my PR skills to work for a few local clients, and as a result of increasing one local client’s internet presence, she also attracted a well~known celebrity client.
How Did They Get so Lucky?
Ever find yourself wondering how companies with products or services less cool than yours are featured in the newspaper, magazines and on television? Join me as I reveal exactly how you can strategically position your business and get featured in your local newspapers, magazines, and ezines, as well as greatly expand your internet presence at the same time! In this training, you will learn step~by~step methods for these essential PR strategies:
- How to create a public relations plan
- How to prepare public relations materials
- How to write and format a press release (also known as a news release or media release)
- What to include in a press kit
- How to interact with reporters and journalists
- How to develop a media contact list
- The best and easiest ways to contact journalists
- How to utilize news release distribution services
- How to land feature articles about your business in newspapers and magazines
During this teleclass you will learn exactly how I was able to land a monthly health column in a local magazine, was featured in practically every local media publication, profiled in major newspaper articles, plus landed several cable TV interviews, and my own cable TV show!
I will show you how I started out knowing absolutely ZILCH about doing my own PR to having my business plastered all over our local newspapers, magazines and cable stations.
You will learn my step by step systems that are guaranteed to work for you, even if you haven’t ever attempted to contact reporters, radio show hosts, or television news stations ever before. I’ll even teach you how to go about it if you’re the shy and introverted type.
Being featured in the media gives you instant credibility and will help propel you torward strategic partnerships, consulting jobs, and gets you further in the corporate wellness sector.
This teleclass is geared for those in the health and wellness field but will be of value for any business owner. I will outline every step I have taken to land each press opportunity and will summarize everything I have learned from the thousands of dollars spent on marketing and PR trainings.
For less than the price of one classified ad in a weekly local newspaper, you will learn exactly what simple steps you should take to make the media work for you. Business coaching trainings are tax deductible, and by getting just ONE client by applying these PR strategies, your investment will be repaid many times over.
Hiring a PR consultant usually costs at least $5,000 as a retainer, without any guarantee of results!
No Risk Guarantee: Satisfaction of Your Money Back!
I will however offer you a guarantee, if you don’t believe this class was completely worth your while, all you have to do is call me up and I will refund every penny. I’m that confident that you will agree that this information is money well spent. I am known for offering information packed courses and I strive to uphold that reputation
Included in the training are these bonuses:
Bonus #1: Complete outline and study guide
Bonus #2: Extensive list of resources for free press release distribution services
Bonus #3: Complete list of online resources to market events, classes, presentations, etc
Bonus #4: Checklist for event marketing
Sign up today and secure your spot at this special pricing!
It will cost you much more to stay in the dark about how to do your own PR work to promote your company, if you choose to stay on the sidelines and let your competition continue to get all the attention.
If you are completely serious about growing your practice, and ready to stop playing small, you don’t want to miss this opportunity to learn how to get media attention whenever you feel like it. What do you have to lose?
The cost of this one and a half hour training, plus all the bonus materials and resources, is ony $297. Register now to grab your opportunity to learn my proven and time tested PR and marketing secrets (it’s been a year and a half since I last promoted this class!) on how to use the professional and effective PR and marketing strategies the big and expensive agencies use.
A friend of mine paid a local PR company over $10,000 until I taught her how to promote her business successfully using these exact same techniques.
I am offering an iron clad money back guarantee, and it’s completely tax deductible, and if you only use ONE PR strategy that I teach you, which brings you even one client, how many times would that double your investment?
Your competition probably doesn’t have any idea how to do their own PR work, so imagine how far ahead of them you will be, and how green with envy they will feel when they see you as the local media’s darling.
You Could Get a Sugar Buzz from this Sweet Deal
Believe me, I am known for my value packed classes and programs, and I have seen other publicity trainings priced far higher for much less information than I am giving away in this training. I would give anything to have found this type of training a few years ago which would have saved me a lot of time, money and effort learning on my own the hard way.
Read how one of my client’s landed a very high profile client:
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Her client looks like Miss America now: Other Testimonials from students: “Cheryl’s Teleclass was very informative. I have been looking for new ways to share my business with others, in particular through the Internet and Media outlets, and I left the Teleclass with a new bag of tools to try the very next day. Thanks Cheryl.”- Dr. Jeff Rosenberg D.C., New York Cheryl’s teleclass on “Become your own PR Consultant” has done just what I had hoped it would do for me! It has inspired me to step into action and to get busy formatting and writing press releases and to organize contact information and venues. Her clear, concise and well organized outline was easy to follow. The training was time and money well spent with good detail and direction for any start up or small business owner who needs to address this area of business. I look forward to her future calls. Amie Hall, Health Counselor and Cooking Coach, Fairfield, CT. “Cheryl, GREAT JOB!! Your teleclass was excellent. I liked your enthusiasm, passion and organization. You really explained the topic in a way that made it feel very do~able. You gave detailed instructions on how to make PR happen for your business. Totally worth the money and more!! Thank you, Maggie Wiandt CHNC, AADP Certified Holistic Nutrition Counselor This teleclass is packed with useful information. Cheryl did a fantastic job of presenting the information in an organized and entertaining manner. It is going to take me months to implement all the great ideas Cheryl presented. I am so psyched about saving all the money as now I feel confident I can truly be my on PR agent! I would recommend this to anyone who want to get more publicity for their business. Wendy Koebel, LMSW, ACSW, EFT-ADV
Cheryl’s public relations tele-class was a great learning experience. The information was very educational and well communicated. This would have taken me years to learn on my own. The power point presentation makes the process very easy to follow and I found the bonus notes to be a great resource. Thank you Cheryl for putting this information together and sharing it! - Douglas Van Dalinda HHC~ www.LifeofFitness.com
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“Cheryl Heppard is a marketing genius who helped me grow my pilates studio business exponentially in a very short time period. She was able to get my studio featured in local newspapers and magazines as well as expanding my internet presence. As a result of her service, I have attracted my ideal clientele, including Miss America Kirsten Haglund. The testimonial and affiliation I received from Kirsten helped to further build my business. I would highly recommend hiring Cheryl Heppard to anyone who wants to expand their media presence and profits!” Cheryl Finch~ Teaser Pilates, Michigan
Take a Look at This Video of my own Media Clippings Scrapbook!
Click here to Register Now for just $147
Your privacy is protected and your email address will only be used by me to communicate with you about marketing related subjects.
As a final bonus, I also include a FREE press release template that is literally cut and paste. All you have to do is fill in the blanks! This professional template will completely eliminate all frustration, stress and second guessing about formatting and content and will get you on your way to getting your share of the media spotlight!
All the best,
Cheryl Heppard
P.S. Teaser Pilates has a signed photo on their website from Kirsten Haglund, former Miss America (the original is hanging in their office) that says “Thanks for getting me into that swimsuit!”. Can you imagine what that type of testimonial would do for your business? (www.TeaserPilates.net)
P.P.S. The investment for this training will never be this low again, so sign up now to receive all the free bonuses and start getting press for your business today!
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