Four Tips for Attracting More Clients with a Great Website Headshot

A picture is worth a thousand words, but a GREAT headshot for your business is worth thousands of dollars gained, or lost.  One business expense that is unavoidable is investing in a great headshot.  Your website will convert more visitors into clients if you have a clear and smiling photo of yourself at the top of every page on your site.  Also, yWebsite headshot tipsour social media profiles will attract more likes, comments, and followers if you have a photo rather than a logo as your avatar.  A professional photo is also a crucial thing to have on hand when the media comes callling or when handing out business cards.

Make sure your photo is current and professional.  A well lit photo can sometimes utilize graphic design software to eliminate background and optimize lighting, but in most cases, it’s best to hire a professional photographer to begin with.  Don’t make the mistake of using a photo that is from 10 years ago.  Surprising clients when they meet the “real” you can deliver a painful punch to your credibility.  Be confident in who you are today and what you look like and your poise will shine through to your clients.   Remember, your headshot should look like you! The real you.

Headshots don’t have to be a costly investment.  Many local photographers will meet you at an outdoor location for a couple hundred dollars and edit your photos to depict you in the best light.  Make sure they will deliver your photos on CD-ROM in high resolution .jpg format so you can easily update your online marketing.   Here are a few more tips for creating a professional client-attracting headshot.

1. Avoid the high glamor types of photos which don’t convey a professional image.  Shots that are too sexy or casual may be a turn off to your ideal clients.  Take into consideration what might be offensive to the types of clients you hope to attract.   Remember that your top priority is to capture a friendly and smiling you.  Smiling photos have been proven to create more connection in online networking profiles and websites.

2. Wear solid colors and avoid prints which can be distracting, or clash with your website or social media profiles.  Keep jewelery, accessories and hairstyles clean and simple.

3. Dress professionally in the style you would wear to meet clients.  If you wouldn’t wear jeans or party attire to meet clients, don’t project that image in your photos.

4. Consider headshot poses at all angles looking left, right and center. This way your photo on your Web site can be well positioned in relation to your content.  It can look weird to have your back to your important text and graphics.

Your headshot is an important visual aid that helps attract your ideal clients, conveys the “real you”, and builds the “know, like and trust” factor.  Choose the shots that best reveal your confidence, passion and happiness so your business strengths shine through.


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  1. Wonderful tips. I especially like the facing different directions suggestion.

    I notice that your photo on this site aims your body to the right while you look directly at me.


    In helping clients set up their websites, they often need to get a professional pic taken. I’ve written two articles to help:

    Four Keys to a Great Coaching Pic Look

    How to Take a Professional Photo That Connects

    Kenn Schroder
    Coaching Site Specialist

  2. Thanks so much for your comment Amie. That is fantastic that you invested in having fantastic headshots taken. I’ve heard good things about Christina! I”m sure you’ll get a great return on your investment. Hope to see you in New York! 🙂

  3. Cheryl – great tips! Thank you for always sharing so much amazing information! I had the amazing pleasure of doing a photo shoot in LA this summer with Christina Morassi – what an experience! I would also, encourage everyone to find a professional photographer that gets who you are, and that you are comfortable with, who can capture your true essence in photos…and then use those photos and make them work for you. Eveyone can do this! Sounds like you will be sharing your shine and sparkle in NYC this weekend! I will make sure to say hello – cannot wait to be with our IIN community!!!!

  4. Thank you so much for stopping by my blog and for your very kind comments Branda! I’m sure you will get those headshots taken very soon, and I am looking forward to seeing them! 🙂

  5. Loved these tips. Even though each of your tips are very logical and convincing, I still have not taken this step! Just the same “resistance” we often encounter with our health coaching clients…..”its not just the knowing”- its the DOING. Thank you Cheryl for making the strong case for this powerful way to connect – especially initially- with prospects. Love your website. Congratulations – you have and ARE the total package. Best regards, Brenda Dannelly

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