How to Create Viral Marketing

Food storage guide

Food guide handout I created

Viral marketing
means creating handouts, worksheets, articles, blog posts, etc that people value to such a degree that they are compelled to share the information with their friends and family.  In essence, they are doing your marketing for you, or to put it another way, your marketing materials that you most likely put a lot of energy and resources into, actually pay off!  Not to mention anything someone thinks is worth sharing, is something they are more likely to print, save, or bookmark.
Ideally, it’s best to create promotional materials that are versatile enough to utilize at the office, as well as online.  An eye catching and informative handout can be printed off on glossy paper and given away to clients, distributed at lectures, put on bulletin boards, and handed out at networking events.  
Great marketing media also can be posted to social media sites, attached to newsletters, and offered as free downloads from your website just to name a few ideas.  Consider what you can come up which will serve your business as an effective and valuable marketing tool for your business. 
If your schedule is too busy to devote to creating new marketing materials, feel free to take a look at my marketing materials and set of affirmations that might be a good fit for your business.


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