Google has recently updated their algorithm which determines where YOUR website will rank in the search engines. The new update is referred to as “Hummingbird” and it’s important to understand because it will reward you for having a brand that creates a community of engaged members.
Business building has always been dependent on successful relationship building, so it makes sense that Google is evaluating website and brand relevance based on tangible evidence in the form of comments, sharing, and even just visitors who hang around your site and devour your content.
Facebook also passes judgement on your value based on how engaged your fans are on your business page. If your fans “like”, comment and share on your page, Facebook will reward you as well in the form of more visibility. If your page is like a ghost town, you can count of getting your posts in front of less than 10% of your audience.
With some strategic marketing techniques, you can encourage any mute lurkers to become more active participants. An active community is what builds your relationship with your tribe, and this will build not only your visibility, but also your business when your connections eventually become clients.
Here are a few quick and easy ways to get more comments, likes and shares on your website and Facebook page:
1. Visual content: The content that gets the most response is often visual because it’s attention getting and breaks up text on the page. Graphics do extremely well on Facebook, and can also be shared on Pinterest. Create simple graphics and infographics whenever you have the opportunity, and repurpose them on your blog, Facebook and Pinterest.
Here’s an example of a graphic that I create for my Facebook birthday friends’. Every day I post a message and a Zodiac birthday card for my friends. What is the point of having social media connections if you never interact with them? My graphics usually get a lot of likes, and are often shared as well.
Which of these strategies do you need to implement right away? Do you have any questions or comments? Please leave a comment below, I’d love to hear your ideas or answer any questions, and give you some visibility in return with a live link back to your website. 🙂