As a bonus for my subscribers this week, I shared this Topic Tool. I created a “all on one” page of holidays and a seasons as a reference for blog posts, articles, newsletters, and other types of business marketing. Practically every type of business can benefit (and cash in!) by relating their services to a current event, holiday or relevant season.
Being that it’s a New Year, any type of wellness, health, and weight loss services are in demand. Health related businesses should have positioned their companies by having a marketing plan before January began. It can be helpful to keep this Topic Tool in sight to make sure marketing opportunities don’t slip by.
Be sure to add to this list on a regular basis. Suggested additions include annual local events, carnivals, traditions, festivals, harvests, or anything that you want to be reminded of. For example, Cherry Fest is a popular Michigan festival which I could use as a blog and for article/newsletter topics in the month of July. Michigan is also a leading producer of blueberries, and a growing location for movie filming. These topics have advantages for creating valuable content and added keywords on my website.
Is there anything that you would suggest I add to my list?
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Monthly Topic Tool
January
New Year (resolutions, goals, detox, weight loss, etc)
Winter
Martin Luther King Day
February
National heart disease awareness month
Groundhog Day, President’s Day, Lincoln’s birthday
Valentine’s Day
March
Spring
St. Patrick’s Day
Daylight savings, spring break, Passover, sometimes Easter
Weight loss
April
April Fool’s Day
Spring break, Easter
Tax filing, Earth Day
Weight loss, spring cleanses, get in shape for summer, etc
May
Mother’s Day
Memorial Day
June
Last day of school, summer vacation
Summer, swimming, camp
Father’s Day
July
Fourth of July, summer vacation
August
Back to school, summer
September
Back to school
Labor Day
Fall
October
Fall
Breast Cancer Awareness month
Halloween
Rosh Hashanah
November
Thanksgiving
Veterans Day
December
Hannukah, Christmas, Kwanzaa