As a bonus for my subscribers this week, I shared this Topic Tool. I created a “all on one” page of holidays and a seasons as a reference for blog posts, articles, newsletters, and other types of business marketing. Practically every type of business can benefit (and cash in!) by relating their services to a current event, holiday or relevant season.
Being that it’s a New Year, any type of wellness, health, and weight loss services are in demand. Health related businesses should have positioned their companies by having a marketing plan before January began. It can be helpful to keep this Topic Tool in sight to make sure marketing opportunities don’t slip by.
Be sure to add to this list on a regular basis. Suggested additions include annual local events, carnivals, traditions, festivals, harvests, or anything that you want to be reminded of. For example, Cherry Fest is a popular Michigan festival which I could use as a blog and for article/newsletter topics in the month of July. Michigan is also a leading producer of blueberries, and a growing location for movie filming. These topics have advantages for creating valuable content and added keywords on my website.
Is there anything that you would suggest I add to my list?
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Monthly Topic Tool
New Year (resolutions, goals, detox, weight loss, etc)
Martin Luther King Day
National heart disease awareness month
Groundhog Day, President’s Day, Lincoln’s birthday
St. Patrick’s Day
Daylight savings, spring break, Passover, sometimes Easter
April Fool’s Day
Spring break, Easter
Tax filing, Earth Day
Weight loss, spring cleanses, get in shape for summer, etc
Last day of school, summer vacation
Summer, swimming, camp
Fourth of July, summer vacation
Back to school, summer
Back to school
Breast Cancer Awareness month
Hannukah, Christmas, Kwanzaa