Having a Facebook fan page is a savvy marketing strategy for a multitude of reasons, including customer service, backlinks to your website, marketing potential, viral opportunities, and many more.

Facebook business profiles can be maximized with search engine optimization strategies.  Many of SEO tricks that apply to websites can also be applied to fan pages.

• Use keywords that apply to your business and be sure to add them to the information box below the profile box.  Use keyword rich text on the information page as well.
• Include a video which is uploaded to YouTube.  The link from YouTube can help your page, and the video will keep visitors on your page longer.
• Link to other sites that are relevant to your business.  Favorite business fan pages which are complementary to your own, and ask them to favorite yours as well.
• Build links to your page.  Use the Facebook fan page widget on your websites, and link to your page from other sites such as LinkedIn, Twittter, etc.

All of these strategies are simple to undertake even for the most non-technical Facebook users.   See you on Facebook!