Top 5 Reasons to Expand Your Business with Membership Sites

Membership Site Set up

Imagine your NEW membership site

If you ask ten different successful Internet business people what their secret to success is – you will receive ten very different answers. The truth about the Internet and Internet marketing specifically is that there is NO one size fits all solution.

Because it’s really crucial to create ways to leverage your time and work with many clients, or have other products and programs to offer to clients who can’t afford your higher end programs and one on one programs, one excellent business model that CAN cater to a variety of different people is the membership site business model.

If you’re considering starting a membership site already you’re unsure of whether it would be a good fit for your business, here are my top 5 reasons why I would encourage you to seriously consider it:

1.You want and need consistent income you can count on — With membership sites, once you’re established, you will be able to generate a specific amount of money each and every month. Selling a membership that produces monthly revenue is just as much work as selling a product or program but the difference is that it will produce income month after month, not just the one time.

2.You can get started NOW — Some people make having a membership site harder than it is. Sure you need to have basic expertise on how to set it up and some content to kick things off, but you really can have it all going and live within thirty days if you follow a proven step-by-step process.

3.The money is in the list — You’ve probably heard that one before but think of a membership site as yet another way to have a fabulous list and loyal following; followers that will buy from you over and over again. Your members are true followers, and they will buy from you more than just your membership.

4.It can outlive you — If you set up and brand your membership site correctly , in some cases, you can sell the membership site and retire. What can be better than that? That is sweat equity, literally!

5.It’s easy and simple — Even if you do not want to do the technical stuff, it’s easy to outsource the technicalities to people who know how to do it. You can find a technically inclined VA (virtual assistant) to help or you can do it yourself with the technology today it really is simple enough to follow instructions.

A membership site allows you to work with more clients in LESS time, continue working with clients long after they finish your programs, and offer more affordable options to clients who don’t have the financial means to afford your higher end programs and products.

Have you considered expanding your business and coaching model by launching a membership site? Which benefit sounds too juicy to overlook,  and what exactly is holding you back? Leave me a comment and I’d be happy to answer any questions you might have about starting a membership site.

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Comments

  1. Thanks for the comment Anastasia. I created my site along with
    my team. I’m glad you like it!

  2. We create these custom themes. Please contact me for help with your next custom theme. Cheryl

  3. I’m really enjoying the design and layout of your blog. It’s a very easy
    on the eyes which makes it much more pleasant for me
    to come here and visit more often. Did you hire out a developer to create your theme?
    Superb work!

  4. Rubi Czapla says:

    You are actually right all the things you have said above, internet marketing is very essential to all businesses. I never encounter with membership sites but since you said it all here the reasons behind,I’ll get interested to it hope it will work.

  5. Do you mean a protected reveal page like we use on our pages? (http://www.Facebook.com/CherylHeppardFan) My tech team did it for our pages, so I don’t have an easy answer for you. We do Facebook pages though so call me if you’re interested, it would be great for your business for sure. 🙂

  6. Hi Cheryl,

    How does one set up a membership site via facebook? I started to set one up but then didn’t see a way to restrict people from being able to see the page if they weren’t members. Thanks, Michael

  7. Hi Cheryl,

    As a dog trainer, I’m having trouble coming up with what I would offer pet owners in the membership site that would be beneficial to them and yet wouldn’t take clients away from signing up for group classes, in home or board and train. Any ideas?

    Your response to Christine gave me an excellent idea to offer a membership site to other less experienced dog trainers. I often am asked to provide consultation on their hard cases or asked other business questions. A membership site would be perfect for this. Thanks, Michael

  8. That’s fantastic that you hired a VA. It’s so crucial to delegate in order to move forward. Thanks so much for your comment!

  9. This is what I exactly did. I hired VA for one of my online store because I’m busy with my other works. Very helpful article, thank you for sharing this one.

  10. Hey Christine …

    Here’s a question … what would be a basic list of value you could provide that won’t over exhaust you, that leverages what content/materials you’ve already got and for which creating new content is something you’re already doing or can easily do?

    I suppose a simple start could be offering simply “coaching support” –
    or call it E-Coaching or even “speed up success coaching”

    You can coach by discussion in your group and turn this content into articles/blog posts,etc. Remember, when you start out, if you start small, with 10 or less members, you can serve them without getting overwhelmed and then ramp up as you create articles for common issues/questions.

    Maybe even give them some sort of worksheet / page where the post their goals an what they commit to.

    Probably the mere existence of an expert being on tap is worth $50 a month to ease their stress/questions/lonliness/worries.

    That seems like a possible start.

    I’d even suggest you get 10 people to commit to it before even building the site or forum and simply run it Yahooo Group / facebook group / or linkedin group style until you’re confident about continuing it in the future.

  11. That’s fantastic Christine! Please share when it’s ready, I’d love to check it out. 🙂

  12. Awesome additional bonuses Kenn! Thanks so much for weighing in, your contributions are always valuable. 🙂

  13. Two more yumilicious bonuses:

    6 – It’s an easier “buy” for the prospect. You can really load up the value for the cost of the program.

    7 – You can learn about your market as they open up in the forums. Priceless access. When I spend time with my market, my heart goes out to them, and my energy to serve them grows.

    Great post Cheryl.

    Ready for the second half of 2011?

  14. I’m seriously considering trying to set one up and have it ready for the month of August. I just feel uneasy about it because it’s a completely new way of business for me. Although it does remind me of my Alma Mater- Institute for Integrative Nutrition with documents, modules, recordings, live call and a forum. Is there more to it than that?

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