This process is often referred to as “lead nurturing” and it’s an important part of the lead generation process, and is as crucial as the sales strategy. Consider the following facts:
- Top performing sales people are twice as likely to leverage a lead follow up system as their under performing peers
- Businesses which implement follow up systems report double the sales conversion of companies which haven’t implemented a systematic continuity plan
- Email drip-marketing campaigns are the most common form of lead nurturing
Most likely you’ve worked pretty hard to attract the leads you have, but without the proper sales strategy, systems and necessary automation, you could be losing tens of thousands of dollars every month, and also lose as much as half of your potential sales if your marketing plan is incomplete. And to make things worse, your leads could permanently become your competitor’s customer.
According to MarketingSherpa.com, 79% of marketing leads will never, ever, ever convert into sales. Lack of lead nurturing is the most common cause of this sad phenomenon. Obviously, less effort and strategy leads to less revenue. It also will cause your business to have little to no residual revenue, which is the most satisfying income of all. Residual income is only possible when you have an automated selling strategy with pre-planned offers at well timed intervals.
Where are the holes in your funnel, or is it working pretty well for your business? Leave me a comment or a question below, I’d love to connect.